On-page SEO is one of the most important yet least understood aspects of search engine optimization. Unfortunately, it’s also one of the easiest things you can do to improve your website’s ranking and visibility on search engine results pages (SERPs).
In this article, we’ll walk you through everything you need about on-page SEO, from the basics to more advanced techniques, so Digitrio can audit your website’s SEO and make any necessary adjustments.
There are a few basic techniques that every website should employ to optimize their on-page SEO. These include:
- Using keyword-rich titles and descriptions: The title and description of each page on your website should include the primary keyword you’re targeting for that page. This helps search engines understand what the page is about and makes it more likely that people will click through to your website when it appears in search results.
- Optimizing your website’s URLs: Your URLs should include your main keywords, making it easier for search engines to index your pages and understand what they’re about.
- Using header tags (H1, H2, etc.) appropriately: Header tags are used to structure the content on your pages, and using them correctly can help search engines understand your content better. For example, the main keyword for each page should be included in an H1 tag, while secondary keywords can be included in H2 or H3 tags.
- Including keyword-rich alt text for images: Whenever you include images on your website, you should include alt text that describes the image and includes relevant keywords. This helps search engines index the images on your website and can also help people with visual impairments understand what the images are.
- Creating keyword-rich anchor text: Anchor text is the text that’s used to link to other pages on your website (or to other websites altogether). When creating links, use anchor text that accurately describes the page you’re referring to.
There are also a few advanced techniques that can further improve your website’s on-page SEO. These include:
- Using Schema markup: Schema markup is a code you can add to your website to help search engines better understand your content. This can mark people, organizations, events, products, and more.
- Creating an XML sitemap: An XML sitemap is a file you can create to help search engines index all the pages on your website. This is especially helpful if your website is large or has a lot of pages that are not easily accessible from the home page.
- Implementing structured data: Structured data is a code you can add to your website to help search engines better understand the content on your pages. This can mark events, products, reviews, and more.
Following these tips, you can audit your website’s SEO and make any necessary adjustments to improve your ranking and visibility on SERPs.